Maria Anastasi
Up-and-coming jewellers Maria Anastasi carries a select range of
women's accessories with product lines changing with the whim of
fashion. With a volatile range and discerning clientele, they
required a flexible approach - from their technology and business
plan.
This has been one of our most comprehensive project to date, requiring elements from every service we offer. Maria Anastasi's product range was known to be popular but the company had no experience of selling mail order, let alone over the internet.
Xiasma helped their management to formulate a robust strategy that was right for them, opening their range to an international market whilst simultaneously reducing overheads and operating costs. We guided them through the ups and downs of selling over the internet, working as a business to another business. "What do we need to do to comply with the Distance Selling Regulations? How can we convince customers that buying from Maria Anastasi over the internet will be safe and secure?"
Maria Anastasi Ltd now enjoys the benefits of reduced maintenance costs and dramatically-boosted exposure with an influx of leads and sales without the overheads of running a new office for each market.
Complete Life Cycle
As well as assisting with the legal and economic impact of a web store, Xiasma were responsible for the complete design and implementation of the entire solution, from the photography and page design to the logistics of tracking customer trends.